Understanding the Landscape of AI Audio
Mati Staniszewski, the co-founder and CEO of ElevenLabs, shared insights about the future of AI audio at the TechCrunch Disrupt 2025 conference. He believes that the technology behind AI models will eventually become widely available, leading to a commoditized market. Despite this outlook, ElevenLabs is committed to developing its own models in the short term. This strategic choice aims to address current challenges, such as the quality of AI-generated voices, which remains a pressing issue.
Key Points on AI Audio Development
- Staniszewski emphasized that while AI models will become commoditized, the differences in quality will still exist for specific voices and languages.
- ElevenLabs is focused on building models now to gain a competitive edge and solve immediate problems in audio quality.
- The next few years will see a shift towards multi-modal approaches, combining audio with video and language models for richer interactions.
- Partnerships with other companies and open-source technologies are planned to enhance ElevenLabs’ audio capabilities further.
The Bigger Picture of AI Integration
The insights shared by Staniszewski highlight a significant transition in the AI audio industry. As technology evolves, the ability to integrate different types of models will create new opportunities for innovative applications. ElevenLabs aims to blend model development with practical applications, similar to how Apple combined software and hardware to create powerful products. This vision positions ElevenLabs to lead in the evolving landscape of AI audio, ensuring they remain relevant as the market changes.











