Exciting New Features for Playtime

Lego has introduced its Smart Play system, a groundbreaking addition to its classic toy line, at CES 2026. This new system combines the traditional building experience with interactive elements, making playtime more engaging for kids. The Smart Play system features Smart Bricks, Smart Tag tiles, and Smart Minifigures that react to each other, bringing creations to life with sounds and lights.

Key Highlights of the Smart Play System

  • Smart Bricks can sense nearby Smart Tags, triggering unique actions like sounds and lights.
  • Each Smart Brick is equipped with a small ASIC chip, an accelerometer, and a speaker for interactive play.
  • The Bluetooth-based protocol, BrickNet, allows multiple Smart Bricks to communicate and work together seamlessly.
  • The system is user-friendly, requiring no setup, and is screen-free, making it safe and easy for children to use.

The Bigger Picture of Interactive Play

This innovation matters because it bridges the gap between physical and digital play, enhancing creativity and imagination in children. By incorporating technology into traditional toys, Lego is not only keeping up with modern trends but also encouraging kids to engage in active play without screens. The first two sets, themed around Star Wars, are set to launch soon, promising to excite fans and introduce a new way to enjoy Lego.

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