What’s Happening with Muse?
Meta’s new AI app, Muse, is making waves in the mobile market. It has outperformed ChatGPT in downloads and daily active users within the first 12 days of its launch. This comparison focuses on data from the U.S. and Canada, where Muse is available on both iOS and Android platforms. Market intelligence provider Apptopia provided these insights, revealing that Muse’s early success could indicate a promising future for the app.
Key Highlights:
- Muse achieved 1.8 million downloads in the U.S. and Canada, surpassing ChatGPT’s 1.3 million during the same timeframe.
- Total installs for Muse globally reached 2.8 million within its first 12 days.
- Daily active users for Muse stand at 642,000 in the U.S., compared to ChatGPT’s 231,000 at its launch.
- Muse has climbed to the No. 1 position on the U.S. App Store, overtaking ChatGPT.
Why This Matters
The rapid growth of Muse suggests that it could become one of Meta’s most popular apps. The integration with existing Meta platforms like Facebook and Instagram enhances its potential reach. With over 95% of Muse users also using Facebook, the app is likely to benefit from Meta’s established marketing strategies. If Muse continues to gain traction, it may redefine the competition landscape in the AI app market, challenging established players like ChatGPT.
