AI is making waves in the watch industry, promising efficiency and precision, but also raising ethical concerns and job security issues. While AI can streamline production and improve customer satisfaction, the debate continues over whether consumers want AI-designed watches. The industry faces a dilemma: embrace AI to lower costs and expand accessibility, or preserve traditional craftsmanship. As AI’s role in watchmaking grows, finding a balance between innovation and heritage becomes crucial.

AI in Watchmaking – Friend or Foe?
AI is revolutionizing the watch industry, but can it preserve its soul?
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