The Producers Guild of America’s 14th annual Produced By conference in Los Angeles delved into the pressing issue of copyright protection in the age of generative AI tools in film and TV production. The use of AI-generated content has raised concerns about ownership and copyright, with experts emphasizing the need for producers to be aware of the legal implications. Lori McCreary, CEO of Revelations Entertainment, highlighted the importance of knowing whether an artist is using generative AI, while Ghaith Mahmood, partner at Latham & Watkins, explained that current copyright laws only protect human-made works, and that new rules are likely to emerge as courts address pending cases. Renard T. Jenkins, president of I2A2 Technologies, Labs & Studios, stressed the need for “clean” large language model databases built with consent and copyright protection provisions. The conference also touched on the issue of deepfakes and the importance of verifying authorship and content integrity.
AI in Film and TV Production – Navigating Copyright Challenges
“I do think we are on shifting sands,” said Ghaith Mahmood, emphasizing the need for new rules to govern copyright protection in the age of AI.
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