In today’s digital landscape, responsible AI adoption is paramount for brands. To devise a comprehensive company-wide policy for using generative AI, experimentation is key. According to Betty Louie, a partner and general counsel at The Brandtech Group, getting hands-on experience with AI tools is essential to understand the necessary guardrails. Before crafting a policy, brands must define their goals for using generative AI, whether it’s for creative inspiration, productivity, or personalization. A practical framework must be developed, emphasizing detailed use cases and applications rather than broad ethical statements. A robust policy requires a multidisciplinary approach, involving the C-suite, and should outline specific risks, risks, and positions. By doing so, brands can ensure responsible AI adoption and mitigate potential risks.
AI Ethics in Action
You have to play around with different tools to even understand where the guardrails might be.
1–2 minutes
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