The advent of generative artificial intelligence (AI) is poised to revolutionize the journalism landscape, and its impact will be felt far beyond just the medium itself. The technology will have an editorial influence on how journalists collect, filter, and prioritize information, as well as how the audience receives and perceives it. This phenomenon is reminiscent of the “medium is the message” concept coined by Marshall McLuhan. The inverted pyramid, a staple of journalism, is a direct result of the telegraph’s influence, and similarly, generative AI will likely bring about its own distinct editorial style. The question is, what will be the prime-editorial directive of generative AI? Will it be a lasting impact like the inverted pyramid, or a fleeting trend? The jury is still out, but one thing is certain – the influence of generative AI on editorial will be profound. It may flatten the value of producing formats, shifting the emphasis from production to finding new information and cultivating relationships to stay ahead of the curve. The role of journalists will evolve, and the industry must be prepared to adapt to the changes brought about by this technology.

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