The average salesperson spends a staggering 68% of their time on non-selling activities, taking away from the time they could be spending on high-value tasks like building relationships. According to Alana Brittain, head of strategic and enterprise at LinkedIn sales solutions ANZ, generative AI can be the game-changer in bridging this productivity gap. By automating administrative tasks, AI can free up salespeople to focus on human-centric tasks, leading to increased productivity and revenue growth. In fact, research shows that Australian sellers who focus on building relationships with current customers are 7.3 times more likely to exceed their sales quota. With the rise of generative AI-powered sales intelligence tools, sales teams can unlock productivity and drive revenue growth. However, this is not without its challenges, as salespeople face increasing complexity in B2B selling, generational shifts, and consensus-driven buying. The key to success lies in leveraging AI to augment sales skills, personalise sales outreach, and stay connected with multiple stakeholders.
Unlocking Sales Productivity with Generative AI
Generative AI augments the salesperson’s skill set and takes the load when it comes to the mundane, low-cognitive-load tasks that aren’t the best use of their time.
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