The rise of generative AI presents a make-or-break moment for CEOs, who must steer their organizations into the future by embracing this transformative technology. To turn opportunities into reality, CEOs must define a clear generative AI strategy, establish an AI control center, unlock the full potential of their data, rethink their operating model, and empower their people to leverage generative AI. A recent IBM Institute for Business Value study has identified six hard truths that CEOs need to face head-on to thrive in this new era of business and technology. These hard truths include acknowledging that their team isn’t as strong as they think it is, the customer isn’t always right, tech short-cuts are a dead end, C-suite sparring partners make the best leaders, sentimentality is a weakness when expertise is in short supply, and people hate progress. By confronting these realities, CEOs can seize the potential of generative AI to revolutionize their organization and drive transformation.

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