Apple has reportedly halted work on its next high-end Vision Pro headset, according to a recent report by the Information. The news comes from an employee at a manufacturer responsible for key components of the Vision Pro. Despite this pause, Apple is still actively developing a more affordable Vision product with fewer features, aiming for release by the end of next year. This shift in focus suggests Apple is adapting its strategy in the mixed reality market. The company recently announced plans to expand Vision Pro sales to eight new countries, including China and Japan, in an effort to boost demand for the $3,500 device. Apple’s recent developer conference showcased its AI strategy and partnership with OpenAI, contributing to a rise in its stock value. The company’s original plan to offer two Vision models, similar to its iPhone lineup, appears to have been adjusted, with resources now directed towards reducing costs for the first-generation components and developing a more accessible version of the headset.
Apple Pauses Next-Gen Vision Pro Development, Focuses on Affordable Model
Apple shifts focus from high-end Vision Pro to affordable model amidst market challenges
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