Apple has become the first major tech company to be charged under the EU’s new digital markets regulations, just days after announcing it would not release AI features in Europe due to regulatory concerns. The European Commission accused Apple’s App Store of anti-steering practices, which prevent developers from promoting offers directly to users, thus increasing their dependency on Apple’s platform. EU officials argue that such practices limit consumer choice and stifle innovation. Apple now has the opportunity to respond to these preliminary findings, and failure to reach an agreement could result in fines of up to 10% of Apple’s global turnover by March 2025. This development is part of a broader tension between Apple and EU regulators, who have previously investigated and criticized Apple for its business practices. Apple, however, maintains that it complies with EU laws and that its policies benefit developers and consumers alike. The controversy also ties into a larger trend of tech giants like Google and Meta delaying the introduction of new features in Europe due to regulatory challenges.

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