The hype surrounding generative AI (genAI) has reached a fever pitch, with 65% of enterprises claiming to be “regularly using” it, according to a recent McKinsey survey. However, upon closer inspection, it becomes clear that most companies are still in the experimental phase, with genAI not yet driving significant revenue or transformational change. Despite the enthusiasm, most enterprises are still figuring out where to apply genAI, with only a few use cases, such as content support for marketing strategy and personalized marketing, showing promise. The reality is that genAI adoption is still in its early stages, with companies largely kicking the tires and experimenting with low-risk applications. To truly harness the power of genAI, companies need to be willing to take risks, break things, and learn from their experiences.
GenAI Hype vs Reality
Enterprises have yet to figure out where exactly to use genAI, with only two use cases cited by at least 15% of respondents.
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