Google is reportedly working on creating artificial intelligence-powered chatbots that mimic famous people and fictional characters, allowing users to build their own customized chatbots with unique personalities and appearances. This move appears to be an attempt to surpass companies like Character.ai and Meta, which have already ventured into custom chatbots based on famous and fictional people. The chatbots will focus on replicating the personalities and responses of the characters they’re based on, unlike Google’s recent Gems, which are designed for specific tasks. Google may incorporate these chatbots into YouTube, allowing popular creators to promote the service with their own AI personas. This could be a game-changer for engagement and monetization on the platform. While there’s no confirmation on which celebrities will be involved, linking the chatbots to YouTube personalities could help them avoid the disinterest faced by Meta’s celeb chatbots. As a journalist, I think this technology has the potential to revolutionize the way we interact with AI and could have far-reaching implications for the entertainment and marketing industries.

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