The recent ad released by Toys “R” Us, created with OpenAI’s new video generation tool, Sora, has sparked widespread outrage online. The ad, which depicts the company’s founder, Charles Lazarus, being inspired to create the brand after experiencing a vivid dream, has been criticized for its uncanny and repulsive output. Many have mocked the technology, pointing out its weaknesses, such as inconsistent character models and errors in the generated footage. The ad has also raised concerns about the use of generative AI to automate creative expression, which is seen as cheap, cynical, and disrespectful to human artists. Furthermore, the use of AI to target children has been met with despair, as many believe that young minds deserve to enjoy art created by human hands. The backlash against the ad has sparked a wider conversation about the proliferation of generative AI and its potential to devalue human creativity.
Toys R Us Sparks Outrage
AI-generated footage is filled with errors, including half-bicycles that melt into each other, wonky window panes, and the dead-eyed stare of an AI-generated man.
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