Time Magazine has announced partnerships with AI startups OpenAI and ElevenLabs, signaling a significant step into the generative AI era. OpenAI, known for its ChatGPT and GPT model series, will gain access to Time’s content to enhance its models, while Time will benefit from content distribution and new AI tools. This collaboration aims to refine how journalism is delivered via AI, offering both training material for AI and enhanced exposure for Time. Concurrently, ElevenLabs will provide AI-generated voiceovers for Time’s articles, making the content more accessible. This move follows ElevenLabs’ recent launch of an iOS app that narrates web content. While Time’s previous tech ventures like NFTs and the Metaverse saw limited success, these AI partnerships promise more practical benefits. For AI companies, partnerships with established media brands like Time provide valuable content for model training and further validation of their technology.

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