As China’s outbound travel market experiences a resurgence, FCM Travel Greater China is investing in artificial intelligence capabilities and upskilling its staff to remain competitive. The company has opened an “AI centre of excellence” in Guangzhou, a strategic location due to its large talent pool, proximity to Hong Kong, and position in the Greater Bay Area. According to Calvin Xie, general manager of FCM Travel Greater China, the goal is to create a lean operation, not to increase staff numbers, but to equip employees with the skills needed for the next decade. With offices in Shanghai, Beijing, Guangzhou, and Hong Kong, FCM is well-positioned to tap into the growing business travel market, which is expected to recover to pre-pandemic levels by the end of the year. The company has seen a significant increase in “bleisure” trips, with business travellers opting to extend their trips due to visa difficulties and limited international air capacity. As the market continues to evolve, FCM’s investment in AI is a savvy move to stay ahead of the curve.
FCM Travel Invests in AI to Boost China Operations
FCM has seen an increase of around 40 per cent in “bleisure” trips as difficulty in securing visas and sluggish international air capacity compared to pre-pandemic levels has made business travellers more willing to extend their trips.
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