The fashion industry is on the cusp of a revolution with the increasing use of generative AI tools to produce static 2D images and video output, promising reduced costs, optimized inventory management, and improved analysis of customer preferences. However, the rise of AI models has sparked concerns about the potential replacement of human models, misappropriation, and moral dilemmas. An incident involving Taiwanese-American runway model Shereen Wu, whose face was allegedly replaced with an AI-generated one to make her appear more Caucasian, has raised questions about the ethical use of AI in the fashion industry. As companies like Levi Strauss & Co. begin to use generative AI to display more diversity on e-commerce channels, critics argue that this approach perpetuates inequality and blurs the line between “true” representation and “manufactured” diversity. Industry experts believe that a balance must be struck between using AI to promote efficiency and reducing costs, while also enhancing consumer satisfaction, tackling the issue of diversity, and addressing bias.
AI Models – The Future of Fashion or a Threat to Human Models?
Levi Strauss partnered with digital fashion studio Lalaland.ai to generate diverse AI models, but received backlash from the fashion industry, with critics arguing that the use of AI was a shortcut to save costs and avoid hiring human models.
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