Brazil’s data protection authority (ANPD) has prohibited Meta from using personal data of Brazilian users for training its artificial intelligence (AI) models, citing potential risks to users’ fundamental rights. This decision follows Meta’s recent privacy policy update allowing the use of data from Facebook, Messenger, and Instagram for AI training. A report by Human Rights Watch highlighted the inclusion of identifiable photos of Brazilian children in LAION-5B, a major dataset for AI training, raising concerns about exploitation and deepfakes. ANPD’s ruling, announced in the official gazette, stresses “imminent risk of serious and irreparable or difficult-to-repair damage” to users’ rights. Brazil, a significant market for Meta with 102 million Facebook accounts, has given the company five working days to comply or face daily fines of 50,000 reais (approximately $8,808). Meta argues that its policy aligns with Brazilian privacy laws and warns that the ruling hampers innovation and AI development. However, ANPD contends that opting out of data usage is overly cumbersome for users.

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