AI-Generated Calls: New Regulations on the Horizon
The Federal Communications Commission (FCC) is taking steps to address the growing use of artificial intelligence (AI) in automated calls. The agency is set to consider a draft Notice of Proposed Rulemaking (NPRM) that aims to define AI-generated calls and propose new rules requiring callers to disclose when AI technology is being used. This move builds upon the FCC’s previous efforts to regulate robocalls and protect consumers under the Telephone Consumer Protection Act of 1991 (TCPA).
Key Proposals and Definitions
The FCC’s draft NPRM outlines several important proposals:
- Definition of AI-Generated Call: Any call using technology to artificially generate voice or text using computational technology or machine learning.
- Consent Disclosure: Callers must clearly disclose that consumer consent may include receiving AI-generated calls or texts.
- Upfront Disclosure: AI-generated voice calls must begin with a clear disclosure of AI technology use.
- Exemptions: Calls made by individuals with speech or hearing disabilities using AI technology are exempt from certain TCPA requirements.
Consumer Protection and Technology Considerations
The FCC is seeking input on technologies that can detect potentially fraudulent or AI-generated calls, allowing consumers to be alerted or block future calls. However, the agency is also considering the privacy implications of real-time content-based call detection and blocking technologies. This balanced approach aims to protect consumers while addressing potential privacy concerns.
By proposing these regulations, the FCC is taking a proactive stance in addressing the evolving landscape of telecommunications technology. The proposed rules aim to empower consumers with information and choices regarding AI-generated calls, while also considering the needs of individuals with disabilities and the potential for technological solutions to combat fraudulent activities.
