Overview of Leadership Change
Priceline has appointed Sejal Amin as its new Chief Technology Officer (CTO). She will oversee various crucial areas, including product engineering and technology operations. Her primary goal is to enhance Priceline’s use of generative and agentic AI, aiming to improve the travel booking experience. With a rich history of 25 years, Priceline connects millions of customers to travel deals across 116 countries.
Key Details
- Sejal Amin brings over 25 years of experience in leading global teams and driving digital transformations.
- She previously served as CTO at Shutterstock, focusing on AI integration for customer features.
- Amin also held a leadership role at Thomson Reuters, transforming its engineering organization.
- Priceline emphasizes diversity in tech leadership, as only 8.4% of CTOs are women, highlighting Amin’s appointment as a significant step.
Significance of the Appointment
Sejal Amin’s leadership is expected to propel Priceline’s technology strategy forward, reinforcing its position in the travel tech industry. Her background in artificial intelligence and cloud optimization aligns with Priceline’s ongoing investments in AI to streamline travel bookings. By fostering diverse leadership, Priceline not only enhances its innovative culture but also sets a precedent for inclusivity in the tech sector. This move signifies a commitment to improving customer experiences and staying competitive in a rapidly evolving market.











