Understanding the New Feature
Grammarly has introduced a feature called Expert Review, aimed at enhancing user writing through insights attributed to renowned authors and thinkers. Launched in August 2025, this tool appears as a sidebar option in Grammarly’s writing assistant. Users can receive revision suggestions that claim to come from experts in various fields, including famous writers and tech journalists. However, the authenticity of these claims raises concerns.
Key Details About Expert Review
- The feedback is framed as if it comes from well-known figures, but they have not consented to this use.
- Grammarly’s parent company, Superhuman, states that references to these experts are based on publicly available works.
- The user guide clarifies that these mentions do not imply any endorsement from the individuals cited.
- Critics argue that this feature lacks genuine expert involvement, questioning its effectiveness.
The Bigger Picture
The introduction of Expert Review highlights a growing trend in AI tools that leverage names and reputations for marketing purposes. While the feature aims to provide valuable writing assistance, it risks misleading users about the quality and source of its advice. This raises ethical questions about the use of public figures’ names without their permission, potentially eroding trust in AI-driven tools. As writing assistance becomes more prevalent, ensuring transparency and integrity will be crucial for platforms like Grammarly to maintain credibility.
